Building Safe & Healthy Communities: A Messaging Playbook
Researched, wrote, and edited a messaging playbook on how to talk about housing, public health, and community safety. Synthesized and incorporated the perspectives and data from seven national nonprofit organizations into one resource guide.
Result:
- A navigable 22-page resource guide with original messages and step-by-step instructions on message and narrative construction and responding to disinformation.
Vital Strategies
2026
Making Government Grants More Accessible
Managed the external digital communications for a government grant making agency. Wrote and edited copy for email, social media, blog posts, event materials, reports, podcast and video scripts.
BJA’s leadership wanted to make the government grant application process as easy as possible and attract new and diverse applicants.
Results:
- 30% increase in federal grant applications
- 85% newsletter subscriber growth (46K to 85K subscribers)
- 15% social media follower growth across channels
Bureau of Justice Assistance, DOJ
2023 – 2025
Email copy to grant recipients informing them of key changes to the grant making process.
I know, I know. This is still a bit dense–but it’s the best we could do within the constraints. Notice the emoji in the subject line and the heading breakdowns in the email–moving in the right direction!
Building a digital brand from the ground up
Launched the digital brand for Supernal, an emerging aviation technology company part of Hyundai Motor Group.
Supernal’s brand needed to balance innovation, with people-first, educational content that explained the advanced air mobility concept to aviation, automotive, and regulator audiences.
Results:
- 60% brand lift at key industry events (i.e. Farnborough International Airshow)
- 15K followers within the first year
Supernal
2021 – 2023
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*additional writing samples available at request